Yahoo - Advice and Information

This is the oldest directory on the web and until recently used to be edited by ‘humans'. Now they have adopted the crawl technology that google has used for several years. Whilst not as popular as google, yahoo still remains a well used search engine by many people.
To get listed you can submit your site using the following link
http://uk.docs.yahoo.com/ukie/express/splash.html
This will provide you with two options.

The first is their standard process, which is free, but may take time for your application to be processed. This service is aimed at non commercial websites.

Alternatively you may prefer to pay for their Yahoo Express service which costs £199. This guarantees that your site will be considered within 7 days and should be used for commercial websites. Submitting a commercial site under the free submission should be avoided as this may delay your listing and at worst lead to Yahoo penalising your site.

However, it is possible to achieve a listing without actually submitting you site and it may be argued that spending the money is a waste. A listing can be achieved by acquiring links to your site from other websites. This means that when Yahoo searches these sites they find links to your site. If you have enough links you will achieve a natural listing.

Another method of fast inclusion on Yahoo is to use the Overture pay per click (PPC) advertising. Yahoo uses Overture for its sponsored links. If you start to bid on your relevant key words you will be placed in the listings depending on the amount of money that you bid compared to your competitors. In addition to this several other directories use Overture to produce their listings.